One of the consulting projects we worked on this past year was orchestrating the launch of the mobile travel application HearPlanet.
HearPlanet’s goal is to turn your cell phone (currently just iPhone’s, but other phones will eventually be supported) into a location-aware audio tour guide to entire the world.
It’s a fabulous concept, and it is the sort of mobile technology that appeals to our technomad hearts. We regularly utilize HearPlanet to give us a quick overview of a city as we arrive, and to look up all sorts of fun facts and trivia about the various places we visit.
We helped build and execute the marketing plan to launch HearPlanet at Macworld, and we hosted a roving double decker party bus that became one of the most “prominent” fixtures in front of the Moscone Convention Center. This fun project combined our tech and marketing skills, and the launch was a huge success.
To date, HearPlanet for the iPhone has been downloaded over a half a million times, and it has received excellent reviews. Most recently, Intrepid Lifestyle named it an Awesome iPhone app for Digital Nomads, and just this week HearPlanet won for their company presentation at Launch: Silicon Valley.
We stuck around San Francisco to continue with post-launch efforts and then transitioned our role with HearPlanet to be compatible with our location independent nomadic lifestyle. Now not only do we continue to assist HearPlanet with long term strategy and community building, but we are also now producing voiced content about the places we visit.
And now the first of our audio content has gone live, and is now available within the HearPlanet application!
To check us out in HearPlanet, you can download the free basic version or purchase the premium edition (currently just 99 cents) and search for us:
- Click on the magnifying glass at the bottom middle of the screen
- Type in ‘TFT’ for ‘What’ (Short for “Tales from Technomadia”)
- Click ‘Search’ at the bottom right hand corner of the screen.
This will bring up our Tales from Technomadia channel, and you will be able to scroll through our entries. And of course, if you’re near any content we’ve submitted, it’ll automatically show up in the standard HearPlanet “near me” search.
Now as HearPlanet users visit locations we’ve been to, they’ll be able to listen to our impressions as part of their exploration. We’re very excited about this!
In particular, we have been taking our video posts and repurposing them as audio content in HearPlanet.
HearPlanet is now looking to include content from other bloggers, tour guides, travelers, enthusiastic locals and niche interest groups. So if you, like us, think this is a clever way to share information about locations with others – be in touch – and we’ll help get your content into HearPlanet too.
Or, if we’re coming to a location near you – we’d be happy to include you in our Talking with Locals series. Let us know, and we’ll film you sharing what you love about where you live.