Some people have a calling, a message they must deliver to the world.

Most never act on this.

But a rare few are overcome with purpose, and devote their lives to the call.

Artist Leonard Knight heard such a call (“to my knowledge, it was on a Wednesday, about ten-thirty in the morning in 1967″), and has dedicated his life to nothing else since.

And for the past 25 years, Leonard has been toiling tirelessly in the California desert – building a monument to his message – that “God is Love”.

I have met tenacity and it’s name is Leonard Knight.

When the simple message of ‘God is Love’ hit Leondard in 1967, he was inspired to stitch together a massive colorful hot air balloon to fly the message to the people. But after 14 years of work, he was never able to get his balloon inflated without tearing. And eventually his patchwork of fabric had become a lost cause, beginning to rot.

When he gave up on the balloon project in 1984 Leonard was passing through Slab City in the southeastern desert of California – a fascinating no man’s land that we will feature in a story all its own. Before leaving, Leonard decided to stay one more week to make a “small statement” – a monument to his message built into a local hillside.

Decades later his “small statement” has grown into a 150 foot wide by 50 foot high mountain built out of adobe clay and buckets of paint, and he’s still going at it.

This kaleidoscope of colorful hills, limbs, arches, flowers and scripture became known as Salvation Mountain, and it marks the entrance to Slab City today.

When the county tried to tear down Leonard’s creation in 1994 locals rallied to his defense, collecting hundreds of signatures to stop the monument from being torn down.

Today no one even thinks of tearing down Salvation Mountain, and it has become a treasured landmark and tourist attraction that has become famous around the world. The Folk Art Society of America has declared Salvation Mountain a national folk art shrine, and in 2002 the US congress officially recognized Salvation Mountain as a National Treasure.

And all the while, Leonard has continued to work on it.

Salvation Mountain entered further into the pop culture mainstream when Leonard and the mountain were featured in Sean Penn’s 2007 Oscar-nominated movie Into the Wild (read our movie review), a dramatization of the true story of Chris McCandless, who spent time in Slab City on his nomadic journey towards his tragic death in Alaska.

We visited Slab City and Salvation Mountain recently with two photographer friends – Sean “Epic” Mahoney (get your website up already, dude!) and Route 66 Road Nomad Sandi Wheaton.

When we arrived, we were immediately greeted by Leonard Knight and taken on a personal tour of his amazing monument. We even got to witness adobe being made for further construction. (And we couldn’t help but giggle when he asked us Photoshop proficient photographers if we “knew anything about adobe?”…)

View our guided video tour of Salvation Mountain with Leonard Knight.

While none in our group are particularly religious, we were all overcome by Leonard’s energy and enthusiasm and sheer joy at being alive and sharing his message. And the mountain itself beautifully embodies his joy and love. Taking a tour with Leonard (free, btw), and then climbing the yellow brick road path to the top is an experience not to be missed.

Leonard started off alone in the desert, and through faith and tenacity his message has now touched millions.

Inspiring indeed.